The Trend to Blend

Authored By Charlie Page

Using a combination of old and new marketing techniques increases your marketing power...

Now that summer is ending, more and more people want to begin their own online business. Of course, there is no shortage of marketers eager to 'help' them get started. In many cases, these marketers are offering true advice, telling their readers what has really worked for them.

Sadly, there are many situations where the person giving the advice hasn't really made any money online, yet is perfectly prepared to tell you how to find your fortune online in only 30 days or less!

The question becomes 'what works in the real world?'

Here's something I recommend to my Directory of Ezines customers. Surprise...it's not ezine advertising! But it's the best way I know to create results now, and it's what I would tell my daughter to do if she needed
to start a business today.

If you get nothing else from this article, at least you will have seen something real, because this works almost every time.

There are only six simple steps to make this program work.

1.Become a ClickBank affiliate. It's free.

2.Find a hot selling product on the ClickBank marketplace.

3.Use a free tool like Good Keywords (or your brain)
  and create a list of keywords that describe the
  product. Good Keywords is free at
  http://www.goodkeywords.com

4.Create a Google AdWords campaign for a low cost
  keyword using your affiliate link.

5.Watch as you make some sales.

6.Repeat with other keywords and Yahoo (formerly Overture) too.

The total time to do this once is (realistically) about 4 hours. Doing the second and subsequent keywords is about 10 minutes. The money cost is about $75. Most people can afford to do this.

This is a much better use of your $75 than some eBook or even a membership to the Directory of Ezines if you just have to make some money right now.

HINT: If you don't know how to do Google AdWords, look for articles about Google AdWords before buying any product that you might not understand or be able to use. Perry Marshall is the best person I know for AdWords, and his site is www.perrymarshall.com or you can go to Google and search for "articles by Perry Marshall" without the quotes.

There are about a zillion ezine article directories online now. The one I check first is Ezinearticles.com.

While Google Ad Words is certainly the 'flavor of the month', I'm seeing that a blend of old and new techniques works best. Here's what I mean.

Great marketing consists of a solid marketing foundation blended with today's most innovative techniques. I'll follow this with a quick example of
'blended marketing'.

1. Build your solid foundation with these tools.

Email marketing
Ezine advertising
GREAT customer service
Posting on forums
Asking for referrals
Publishing your own ezine
Creating a 'viral' eBook or report as a giveaway
Search engine positioning
Having a powerful follow-up system using autoresponders

2. Now for the new stuff.

This is what's working now and some of your competitors
aren't there yet. Moving fast works well here.

Google Ad Words - You'd be shocked at how few people do this.
Buying co-registration names for a penny each (if opt-in proof exists)
Joint venturing on a blog with others to create a super-blog
Using auctions to sell non-auction goods like monthly subscriptions
Using lead generation pages instead of sales letters
Using multiple landing pages based on each main benefit of your product
Running a regular contest to give away your best product
Surveying other people's lists to sell your product
Using Pay Per Click to test eBook or website names

Now, a brief example of blended marketing.

Let's say you've written an eBook and need a killer title, want to establish a mailing list fast, and generate some pre-sales activity. You could go about it using any one method, but blending several old and new
methods can increase results.

For example, you could buy a Google Ad Words campaign and ezine advertising using a mix of headlines that contained the proposed titles of the book. Send the clicks you get to a page that simply offers visitors a
chance to get a free copy of the book if they help you choose the best title. Give them three titles to choose from, have them leave their name and email address, clearly agreeing to receive follow-up emails. They WILL
leave a real address because they want the book if they win.

Now you are using Google Ad Words, ezines and autoresponders blended with contests, lead generation pages, and building a mailing list too.

Using multiple tools can lead to much better results than only using one tool at a time. It is important to use new techniques, and perfectly reasonable to get very excited about their potential. Yet, it is vital to
add these layers on top of a solid foundation. Do this and your business will not only thrive now, but will also stand the test of time.

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