What Are The Major Benefits Of Niche Marketing?

Authored By James Woolley

Many newbies hear about the riches that are being made from
websites in popular markets like insurance, poker and real
estate, to name just a few, and decide to target these
markets themselves. Unfortunately, however, the harsh
reality is that however well-designed their website may be,
the vast majority will never make any significant income
from these markets, because they simply do not have the
experience or the required knowledge to be able to compete
with the big players in these popular markets.

The big money-earners in these markets, ie those people
whose websites are at the top of the search engines for the
most popular keywords, will inevitably have years of
experience and will probably have thousands of links
pointing to them to keep them at the top of the search
engines, and because of their high profits will almost
certainly have a large advertising budget as well. Therefore
this is why I always recommend to people new to internet
marketing that they should start off by targeting smaller
markets and concentrate on dominating that smaller niche
market first of all.

The major advantage of niche marketing is that in most cases
your competition is significantly reduced, meaning it's a
lot easier to start earning an income from that smaller
niche market, and it's certainly easier to rank higher in
the search engines.

It's important to note that in my experience most webmasters
who run websites in these smaller niches will only have a
basic grasp of SEO, and will almost certainly not be experts
in this area. This even applies to the top ranked sites in
these particular niches, so if you can take some time to
read up on SEO and learn some of the techniques, you'll be
surprised to see just how easy it is to get your website
ranked highly in these smaller niches.

Let me demonstrate by showing you a real-life example. After
spending a little bit of time on keyword research I've
discovered a keyword phrase that, at the time of writing,
gets 21,365 searches every month on Yahoo alone. The term is
'peach cobbler recipe', and after searching on Google and
Yahoo, the two main search engines, it's clear that it would
be fairly easy to rank highly for this term within just a
few months, with good onpage search engine optimization, and
a good link-building campaign.

The competing sites already at the top of the rankings, with
the exception of the two top-ranked sites all have a low PR
(page rank) of 3 or less, so this means that they don't have
a large number of quality links pointing to their site.
Therefore as it is fairly easy to obtain a PR of 4 or
higher, just a basic grounding in SEO will enable you to
outrank these sites and get on the first page of results.
It's a fairly safe assumption to make that the webmasters of
these current top-ranking sites, as I've mentioned before,
are probably not experts in SEO.

In this example, you could monetize your website by selling
related cookbooks as an affiliate, displaying ads, or you
could simply offer a newsletter where people could receive
recipes and offers from you, which would enable you to
market to these people over and over again and earn profits
this way.

The message that I want to get across is that there are
literally hundreds, if not thousands, of untapped niches out
there. It's just a case of going out there and finding them.

You will have far less competition in these smaller niches,
and therefore you could easily become a leading player in
numerous niches over time.

It's not all about SEO either. People are becoming more and
more accustomed to buying information products online, and
they are doing so in all kinds of niches. Therefore you
could fill a niche by creating your own information product
and marketing it to this niche. You could then offer a
generous commission to affiliates to promote the program for
you, and, if carried out successfully, this would allow you
to make a very nice income from this niche without having to
build a website and spend time optimizing it until it gets
high search engine rankings. You can simply advertise it
yourself, or better still allow your affiliates to advertise
for you.

So to conclude, just go out there and fill those smaller
niches. Some niches will already have attracted the likes of
myself, and other experienced marketers, but the world is
constantly evolving and new niches are appearing all the
time, so there's no excuse for not finding your own
profitable niche market.

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