Killer Advertising Tips
Authored By Phil Basten - JPE Advertising
If you run a business on line, you no doubt
purchase advertising.
Phil Basten here from JPE Advertising.
I have been running a full service, online ad agency for 8 years.
What I'm about to reveal now is how to maximize your profits and stretch your ad dollars even further when you run future ad campaigns of any kind.
I call this method - "Cash-Smart."
When you buy advertising for any product, service or opportunity you are usually buying a one shot deal.
If the ad is good, the site copy is strong, it converts well and the navigation and ordering process is seamless - minimum actions required, then the chances of your ad doing well are increased.
But it is still a one shot deal...
Here's a another neat way you can approach your advertising that will...
(a) help you maximise your profits from any ad run you purchase
(b) help you build your business at lightening speed and...
(c) help you increase your sales and signups ratio for any program.
Don't try to sell anything!
Now I know what you're thinking...
"You're nuts! You can't really expect me to spend money on advertising and not sell anything. I'd just be throwing money down the drain."
Hear me out for a minute. What I'm about to show you could literally change your business for the better and turn it into a profit-generating powerhouse.
What if you did this instead of trying to sell something...?
You package together a powerful free gift and use it as an incentive to get people to signup to your list instead.
Here's what happens...
You capture the prospects email address and then...
(a) You have multiple chances to sell them your product.
(b) You can sell them other services and opportunities.
(c) You can build a relationship with your members.
They are yours to email as long as you can find a way to keep them on your list.
If you give them...
(a) Regular free incentives.
(b) Lot's of practical information
(c) Genuinely help them succeed
(d) Run member loyalty programs
You will keep them on your list much longer and they could be worth a small fortune to you.
Just a few customers from your new list could earn you thousands of dollars each.
I call this technique, "Cash-Smart" and its a great way to stretch your advertising dollars and make them work for you.
All experts agree...
If you want to make serious money on the net you MUST have your own list. As Joel Christopher says, "He who owns the list, makes the rules."
If you use this technique in conjunction with your normal advertising you will give yourself a better than average chance of succeeding.
Here's how you make this technique work for you...
1. You need to have a lead capture page.
You will need a web site hosting company to host this page for you.
If you don't know how to create a lead capture page we
can help you. Simply go to http://jpeadvertising.com/splash/
2. You need an auto responder.
You need to connect your lead capture page to an auto responder or list manager.
3. You need to write an auto responder series.
You need to write a 5 message auto responder series that tells people about your product, service or opportunity. It needs to capture subscriber's attention instantly, build suspense, create desire, and get your readers to take the action you want them to take.
If you don't know how to write an auto responder series, we can help with that too.
Simply email us if you are interested and we'll show you how to start radically improving your business and cash-flow.
________________________________________________
Jane Mark and Phil Basten run a successful ad agency online and have been meeting the advertising needs of internet businesses for 8 years.
Mr Basten is known as the AD Man around the net and you can help yourself to his talents at:
http://jpeadvertising.com/killerads2/

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