How To Build Your List For Free Using Google Adwords

Authored By James Woolley

There are numerous ways you can go about building your list,
but in my opinion using Google Adwords, and indeed other
pay-per-click sites, is one of the best ways of building a
highly targeted list of responsive subscribers. Not only
that, but if done correctly, you can effectively build your
list for free, as I will demonstrate in the remainder of
this article.

I own numerous websites in a variety of niches, and have
successfully built up large lists of subscribers for a lot
of these sites. A large percentage of these subscribers have
come from Google Adwords alone, and best of all it's hardly
cost me anything at all.

It all comes down to one thing - Backend Commissions.

Here's what you need to do:

1. Find targeted, but relatively cheap keywords you can use
to advertise your site on Google Adwords (less than $0.40
per click). The lower the better, and as any Adwords expert
will tell you, you should start off by bidding low to be
placed in the top 5-10 results in the pay-per-click results,
and concentrate on maximising your click-thru rate with a
compelling headline and compelling sales copy, to obtain a
higher position without having to increase your
cost-per-click.

2. Create an opt-in page and send the traffic you receive to
this page. This site has to be compelling enough for the
visitors you receive to fill out the opt-in form to
subscribe to your list. You should offer a free report
and/or bonus to get as many visitors to subscribe as
possible.

3. Here's the crucial part. On your thank you page that your
visitors are sent to after they have filled-in your form,
you should place links to either your own product, or to a
quality affiliate product that you can earn commissions
from.

This is a highly effective way of earning backend
commissions and effectively recouping your advertising
costs, if you have a good offer. You'd be surprised at just
how many people purchase from this thank you page. In my
experience a typical response rate is often anywhere between
2% and 10%, and for certain sites I've received a 30%
success rate, so in some instances I have actually made more
money from sales than I actually paid out in pay-per-click
advertising. Therefore, I'm effectively building my list for
free, and earning small profits along the way.

If you think about it, it's not surprising people take you
up on your offer because they have already trusted you
enough to leave their name and email address with you, so
why wouldn't they take you up on your offer?

One thing I will say though is that the product or offer
that you place on your thank you page must be affordable (I
would say $47 or less) otherwise you may find that none of
your opt-in subscribers take you up on your offer. Look at
it objectively and ask yourself whether you'd be tempted to
purchase the offer if it was someone else's site, and you
were the one that had just opted in.

In addition to using your thank you page as a way of
recouping your advertising costs, another good way of
achieving this goal is by giving away free reports or ebooks
to your opt-in subscribers which contain your affiliate
links. This provides another way of earning backend
commissions, and although, in my experience, not quite as
profitable as the thank you page method, can still deliver
the occasional sale, which all helps to cover your
pay-per-click advertising costs.

To sum up then, if you're building your list, make sure that
you are fully utilising your thank you page as a way of
earning commissions. If done correctly, you can successfully
recoup your Adwords costs, or indeed those costs that arise
from any other forms of promotion, and build your list for
free. As I have hopefully demonstrated, this thank you page
can be a very profitable page of your website, but
unfortunately most people simply don't take advantage of
this space and leave it blank, or just provide basic
instructions for completing the opt-in process. I've been
guilty of this myself in the past, but I now make sure that
I have a way of receiving backend commissions on the thank
you page of all of my niche websites.

Admittedly, there are some niches where the high
cost-per-click means that it is very hard to recoup your
advertising costs completely from backend commissions, but
even so, you can still claw back some of your costs by using
the methods I've discussed in this article.

Some Related Products: