Ashes And Marketing

Authored By Douglas Titchmarsh

The England Cricket team won the Ashes Test
series this time around.

It was a great acheivement, and will make the
team members stars for the next few weeks.

Personally I have no interest in cricket, but
what piqued my imagination was this:-
Because I was at work,
I had no television on..
I had no radio on..
and no internet connection,
but within minutes of the Ashes finishing I knew
the result of the match, and the series.

Why would this be interesting to us as marketers?

It hit me that this information about something
good happening was told to me by word of mouth.
Not once, not twice but in fact 5 or six times
in just a few minutes.

People were excited about England having won, and
felt they needed to share this information.

Now what if we could harness the power of this
excitement to promote our products?

We can, word of mouth is one of the cheapest and
quickest advertising methods around.

When someone finds a truly useful, or innovative
product, they will feel compelled to tell their
friends and family about it.

They will also tell people about something they
get for free, and as marketers we should offer
them an easy way to do that.

Add a "tell a friend" script to your newsletter
signup or thank you pages, especially if you offer
something free for subscribing. Also offer the referrer
a bonus for using the tell a friend system you
are using, and see how this helps you increase
your signups, and sales.

If people are willing to tell me about the
cricket scores for free, how many do you think
will tell their friends about your offers in return
for a bribe?

Try it today, use the power of "word of mouth" on
your website.

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